FbF® CX+
Enhanced Customer Experiences
Through innovative uses of biometrics across retail shoppers’ in-store interactions and journeys
Retail CX use cases include:
Age Verification
Customers no longer
need to present an ID
to gain access to age-restricted areas or to
special events
Hyper-Personalized Shopping
Customers can get
personalized offers based on their shared preferences and shopping history, as well as the retailer’s own analysis of what to offer.
Biometric Payments
Customers can pay quickly, easily and securely with the
simple wave of their palm at POS terminal.
Loyalty Program Enhancement
Loyalty programs can be
accessed easily in a similar way.
Registration/ Enrollment
- Consent-based customer registration and capture of palm-vein biometrics
- Enrollment may occur in assisted mode, e.g. @ customer service or @ self-service kiosks
- Links customer’s unique palm-veins with their CRM profile and other customer records
In-Store Interactions
- Customer may be identified at various points as applicable:
@ store entrance
@ customer service
@ self-service kiosks
@ marketing displays located throughout the store
@ special/VIP events
@ Point-of-Sale
Payment Solutions
Strategic partnership with Ingenico to design, develop and deploy an innovative payment solution using palm-vein biometrics.
Expert Consulting & Engagement Services
Our consultations cover topics such as:
Setting goals and priorities
- Balancing regulatory mandates with CX ambitions
- Delivering cohesive shopping experiences across channels
- Improving in-store shopping so it is a much more personalized and enjoyable experience
Addressing corporate concerns
- Ensuring the utmost in customer privacy and security as it relates to the capture, storage and usage of individuals’ biometrics and other personal information
- Resolving organizational misconceptions and preconceptions surrounding biometrics
- Managing perceptions about how mature a business needs to be to apply this type of transformation
Hyper-Personalization & Customer Loyalty
By integrating FbF CX+ with a retailer’s CRM and marketing systems, we can enhance sales efforts and drive results. Staff will be provided with timely and relevant offers based on historical or predictive analytics (native features of many CRM and marketing systems).
Integration with retailer’s loyalty program is an option.
Use cases for FbF CX+ are wide-ranging
FbF CX+ Blog Post
