Fulcrum Biometrics, Inc.

Biometric Solutions

FbF® CX+

Enhanced Customer Experiences

Through innovative uses of biometrics across retail shoppers’ in-store interactions and journeys

FbF CX+ use cases include:

Age Verification

Customers no longer
need to present an ID
to gain access to age-restricted areas or to
special events

Hyper-Personalized Shopping

Customers can get
personalized offers based on their shared preferences and shopping history, as well as the retailer’s own analysis of what to offer.

Biometric Payments

Customers can pay quickly, easily and securely with the
simple wave of their palm at POS terminal.

Loyalty Program Enhancement

Loyalty programs can be
accessed easily in a similar way.

Registration/ Enrollment

  • Consent-based customer registration and capture of palm-vein biometrics
  • Enrollment may occur in assisted mode, e.g. @ customer service or @ self-service kiosks
  • Links customer’s unique palm-veins with their CRM profile and other customer records
Enhanced customer experience (the interactions and experiences your customer has with your business throughout the entire customer journey) is the number one brand differentiator.
Outperform your competitors using enhanced customer experience offered by FbF CX+.

In-Store Interactions

  • Customer may be identified at various points as applicable:
    @ store entrance
    @ customer service
    @ self-service kiosks
    @ marketing displays located throughout the store
    @ special/VIP events
    @ Point-of-Sale

Payment Solutions

Strategic partnership with Ingenico to design, develop and deploy an innovative payment solution using palm-vein biometrics.

Enhanced customer experience (CX) creates luxury and customers are willing to pay a price premium up to 18%.

Expert Consulting & Engagement Services

Consulting Services

  • Understanding the consumer segmentation, shift in trends from technology to behavior and how to pivot a brand to be relevant to consumers today (CX first)
  • Full 360 support by making sure all “new concepts” are tied to the brand’s ecosystem– always connected, always relevant

Strategic Growth Council

  • Work session to analyze business gaps 
  • Identify growth opportunities to help meet short- and long-term objectives
  • Strategic council and support for executives to help drive positive KPIs
  • Bring innovation and disruptive opportunities to market category

Creative Solutions

  • From digital to physical we offer creative solutions that will help support the full 360 consumer experience:  UX/UI, coding/dev, graphic design, scenography, English/French copywriting,  spatial and experiential designs
  • Production capabilities worldwide
  • Social content development support
  • PR/Influencer amplification 

Strategy

  • Brand/product positioning in market
  • Benchmark
  • Consumer Mapping

Hyper-Personalization & Customer Loyalty

By integrating FbF CX+ with a retailer’s CRM and marketing systems, we can enhance sales efforts and drive results. Staff will be provided with timely and relevant offers based on historical or predictive analytics (native features of many CRM and marketing systems).

Integration with retailer’s loyalty program is an option.

Enhanced customer experience technological breakthroughs like FbF CX+ improve each interaction a customer has with your brand.

FbF CX+ Blog Post

Putting the “DI” in Retail Digital Transformation

Digital transformation (DX) has been occurring across the global retail industry on a regular basis and in ongoing increments over the past few years, and, …
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